THE DEVELOPMENT SLATE — VOL. 01
CONCEPTS.
Ideas before they have clients. Four projects in development — brand worlds, rebrands and product identities I’m building on my own terms. Some are prototyped, some are looking for a partner, all of them are real.
In development
02
Prototype live
01
Seeking partner
01
Updated
Jul 2026
ALL — 04
HOSPITALITY
FOOD & BEVERAGE
REBRAND
PRODUCT
SB—C01 / HOSPITALITY
SEEKING PARTNER
The Ellington Hotel
A luxury hotel identity tuned to Duke — art deco geometry, brass detailing, and a lobby that reads like a downbeat. Full brand system plus a booking site where the rooms are named after movements, not numbers.
DISCIPLINE
Identity + web
STAGE
Site built
YEAR
2026
SEEKING
Hospitality partner
OPEN THE CONCEPT
SB—C02 / FOOD & BEVERAGE
IN DEVELOPMENT
Sweet Fix
Savory Fix
One kitchen, two appetites. A split-personality food brand where the same mark flips between sugar and spice — packaging, menu system and a color logic that tells you which side of the craving you’re on.
DISCIPLINE
Brand + packaging
STAGE
System in progress
YEAR
2026
OPEN THE CONCEPT
SB—C03 / REBRAND
PROTOTYPE LIVE
Upper Cup
Rebrand
A speculative rebrand for the Columbus coffee institution — keeping the neighborhood grit, losing the clutter. New mark, cup system, signage and a shop language built for people who order the same thing every morning.
DISCIPLINE
Rebrand + environment
STAGE
Concept deck
YEAR
2026
OPEN THE CONCEPT
SB—C04 / PRODUCT
IN DEVELOPMENT
Clean Slate
A reset ritual in product form. Identity, packaging and interface for a brand built around starting over — clear surfaces, honest labels, and a visual system that gets quieter the more you use it.
DISCIPLINE
Identity + product
STAGE
Naming & direction
YEAR
2026
SEEKING
Development partner
OPEN THE CONCEPT
Something here belongs to you.
If one of these should exist in the world — as a client project, a partnership, or a place to put your budget — start the conversation.
START A CONCEPT