Campaign Design
/
Brand Rebrand · Art Direction · Visual Storytelling
Project 05 / 08
ADAMH Board of Directors · Franklin County
ADAMH
Rebrand
Campaign
Help
Healing
Health
Hope
A comprehensive rebrand repositioning the Alcohol, Drug and Mental Health Board of Franklin County as the community’s trusted authority on equitable, accessible mental health and addiction services — for addiction and mental health.
Client
ADAMH Board of Directors
Franklin County, Ohio
988
Campaign Overview
Billboard — 4H Campaign
Community Campaign
Client
ADAMH Board of Directors
Role
Senior Designer / Creative Team Contributor
Applied Skills
Art Direction
Photography Direction
Campaign Design
Visual Storytelling
Brand Implementation
Creative Strategy
Created With
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Lightroom
PowerPoint
Campaign
01
Background
Repositioning a Public Health Authority as a Community Partner
The Alcohol, Drug and Mental Health Board of Franklin County (ADAMH) embarked on a comprehensive rebranding initiative to reposition the organization as the county’s trusted authority on equitable, accessible mental health and addiction services.
The effort aimed to modernize the organization’s visual identity, reduce stigma surrounding care, and strengthen awareness of the extensive network of community-based resources available to Franklin County residents.
As part of a multidisciplinary creative team, Shené supported the development and execution of the rebrand by contributing to campaign asset creation, visual storytelling, and photography direction that helped bring the new brand to life across multiple touchpoints.
“Create a modern, approachable, and community-centered brand experience — reintroducing ADAMH through a refreshed visual identity that reduces stigma and connects residents with care.”
01
Help
Communicating that support is available, accessible, and within reach for every Franklin County resident seeking it.
02
Healing
Framing recovery as a journey — not a destination — and centering the humanity of those seeking a path forward.
03
Health
Positioning mental health and addiction services as essential health care — not separate from, but integral to overall well-being.
04
Hope
The emotional anchor of the entire campaign — affirming that with the right support, recovery and a better life are possible.
02
Opportunity
Turning Stigma into Access Through Design
Mental health and addiction services are often accompanied by misunderstanding, stigma, and barriers to access. ADAMH needed a refreshed identity that felt welcoming, trustworthy, and human while communicating its role as the organization responsible for planning and funding mental health and addiction services throughout Franklin County.
The challenge was to create campaign visuals that balanced empathy and optimism with credibility and authority. Every image, message, and design element needed to help residents see themselves reflected in the work while encouraging them to seek support without fear or judgment.
01
Reintroduce ADAMH
Refresh the visual identity to reposition ADAMH as the county’s trusted, approachable, and community-centered mental health authority.
02
Increase Awareness
Strengthen public awareness of the extensive network of local mental health and addiction resources available to Franklin County residents.
03
Reduce Stigma
Design a campaign that actively dismantles barriers to help-seeking behavior — making it feel safe, normalized, and encouraged.
04
Connect Communities
Connect residents with the ADAMH provider network through compelling, accessible communications that feel human and community-rooted.
Campaign Overview — Background & Opportunity
03
Creative Direction
Human Connection, Accessibility, and Hope
The creative approach centered on three core principles: human connection, accessibility, and hope. Photography and campaign imagery were intentionally designed to feel authentic, relatable, and community-focused.
Rather than relying on clinical or institutional visuals, the campaign highlighted real people, genuine moments, and diverse experiences that reflected the communities ADAMH serves.
01
Authentic Photography
Real people, genuine moments, and diverse experiences rather than clinical or stock imagery — reflecting the communities ADAMH serves.
02
Bold Campaign Typography
Large-scale, confident type hierarchy — the 4H words at display scale that communicate instantly on billboards, transit, and digital screens.
03
Approachable Color
A vibrant, welcoming palette — purple, green, orange, blue — that feels energetic and human rather than institutional or clinical.
04
Visual Accessibility
Every element designed for clarity — high contrast, clear hierarchy, and legible messaging that works across all environments and audiences.
05
Community-Centered
Photography direction that ensured all residents could see themselves in the campaign — diverse, relatable, and genuinely represented.
06
Multi-Platform Cohesion
A flexible system that maintained brand integrity across billboards, transit, print, digital, social, and environmental applications.
04
Photography Direction
Portraits That Represent Every Community
Through thoughtful photography direction, approachable visual language, and clear communication, the campaign reinforced the message that mental health support is available, accessible, and rooted in community. The photography sessions captured diverse community members across age, race, and background — ensuring that any Franklin County resident who encountered the campaign could see themselves reflected in the work.
05
Campaign Applications
A Rebrand Built for Every Environment
The identity system was executed across a comprehensive range of campaign touchpoints — from large-scale outdoor advertising and environmental graphics to digital campaigns, social media, and print materials. Every application maintained the core brand message and visual system.
01
🏙️
Outdoor / Billboards
Large-format billboard and transit shelter advertising placing the 4H campaign across Franklin County neighborhoods.
02
🖨️
Print Campaign
Posters, flyers, brochures, event programs, and educational materials carrying the refreshed identity into community spaces.
📱
Digital & Social
Social media campaigns, digital advertising, email marketing, and website graphics — cohesive across all digital platforms.
04
🏗️
Environmental Graphics
Construction banners, window graphics, and building wraps — including the Franklin County Crisis Care Center installation.
05
📸
Photography Direction
Art-directed photo sessions capturing diverse community members across age, race, and background for campaign imagery.
06
👕
Branded Merchandise
Campaign apparel and branded items — t-shirts, wearables, and community engagement materials extending brand visibility.
Campaign In Use — Billboards, Print & Environmental
06
Full Campaign Gallery
The Complete ADAMH Rebrand Campaign System
07
Impact
A Rebrand That Moved the Community
The rebrand helped position ADAMH as a more approachable, community-centered resource for mental health and addiction services throughout Franklin County. Through cohesive campaign assets, authentic photography direction, and accessible visual storytelling, the initiative strengthened public awareness, fostered trust, and supported efforts to reduce stigma surrounding mental health care.
4H
Campaign pillars — Help, Healing, Health, Hope — unified the entire visual system
Multi
Channel execution, billboards, transit, digital, print, environmental, and merchandise
County
Wide campaign reaching Franklin County residents across diverse communities and neighborhoods
988
Crisis line integrated into all campaign materials — connecting residents to immediate support
Strengthened public awareness of local mental health and addiction resources across Franklin County
Fostered community trust through authentic, human-centered visual storytelling and photography
Supported efforts to reduce stigma surrounding mental health and addiction treatment-seeking
Connected residents with the ADAMH provider network through compelling and accessible communications
Positioned ADAMH as a modern, approachable, and community-centered public health authority
Executed cohesive campaign visuals across outdoor, transit, environmental, digital, print, and social media
ADAMH Board of Directors · Franklin County, Ohio
Where Better Begins.
The ADAMH rebrand demonstrated how thoughtful campaign design can reshape public perception of mental health and addiction services — transforming a complex, stigmatized subject into an accessible, hopeful, and community-centered conversation. By centering real people, bold messaging, and a cohesive visual system, the campaign invited Franklin County residents to see themselves in the work and to seek the support they deserve.
Help · Healing · Health · Hope · For Addiction and Mental Health
In Crisis? Call or Text 988 Suicide & Crisis Lifeline · ADAMHFRANKLIN.ORG